Data Collaboration

With this acquisition, for a total enterprise value of $2.2 billion, the Groupe furthers its investment in technology,  data, and AI services to unlock new opportunities for the agentic era.

Through the relationship, NIQ and Stirista will enhance their abilities to develop robust audience definitions, improve campaign planning, and support marketing performance across channels.

The expansion empowers marketers to execute on their end-to-end marketing via agents — from audience building to measurement and media optimisation — with governed access to premium data, all from one central hub.