Ad spend on Facebook and Instagram in the Middle East increased by 33.32 per cent year-over-year (YoY) during Q3, and by 7.38 per cent between Q2 and Q3, said Emplifi, a unified customer experience (CX) platform. Etihad Airways had the top three performing posts on Facebook, generating 1,605,310 interactions, and Emirates the best performing post […]
Management demands them to be customer champions, frontline defenders of the brand and drivers of company growth initiatives — expectations are high for the CMOs. In today’s environment, these challenges have only grown bigger for CMOs in the midst of changing consumer needs. And this has been the overriding theme throughout the various sessions on […]
While making consumer choices, customer experience (CX) will take over price and product as a key brand differentiator. The Customer Experience Live Intelligence Report for 2022, launched on the sidelines of the Customer Experience Live Show Middle East, cites an increased investment in Digital CX. Providing key insights on the regional CX industry, the report states that 60 […]
L’Oréal Middle East has selected Accenture to help the beauty group across the Gulf Cooperation Council (GCC) use data and advanced technologies to deliver a more authentic and human-centred consumer experience across its brands. Accenture Interactive will leverage its expertise in data-driven marketing transformation to provide L’Oréal Middle East a more precise and connected approach […]
Yellow.ai announced the launch of a new solution, the ‘INBOX’, a unified omnichannel customer support helpdesk for agents to seamlessly manage customer queries across 35 plus conversational channels. With an intuitive UX, INBOX enables agents to handle requests from a single dashboard in any language, offering complete customer history with superior context, reducing query resolution […]
The upcoming CX NXT virtual event is bringing together some of the world-renowned experts for insightful sessions you wouldn’t want to miss It’s no surprise that customer experience (CX) has become the focal point of all marketing strategies and business decisions. While marketing leaders are leveraging new technological advancements, CX NXT, the virtual Customer Experience […]
Treasure Data, an enterprise customer data platform (CDP), announced the global launch of CDP for Service, the first in a new suite of solutions for applications beyond marketing. Designed to power exceptional customer experiences and build trust in the age of the digital consumer, the new platform unifies privacy-protected data across all customer touchpoints, empowering […]
Allant Group LLC, a nationally recognised, data-driven marketing firm, and a subsidiary of VntCap Technologies LLC, has announced its strategic acquisition of Vektor Digital and Analytics. “Following on the heels of our recent acquisition of Bubblebox, a Salesforce consulting partner, we are thrilled to welcome Vektor to the VntCap Technologies family. Allant has always had […]
TLDR: Focused on CX, brands can use the continuous momentum of satisfied customers to drive referrals and increase sales. The momentum depends on three elements – spin speed, friction, and size. It is critical for all brands to align business strategies to address all three elements. With CX gaining importance every day, a comprehensive marketing […]
Improving the customer experience (CX) directly impacts companies’ bottom line, International Data Corp. (IDC) found in its Future Enterprise Resiliency and Spending (FERS) survey. More than a third of respondents globally (34 per cent), reported improved profit margins as one of the top five benefits arising from their CX initiatives. Organisations attributed these higher profit […]
