What would an ideal CX tech stack look like? Hassan Hamdan, Chief Technology Officer, Unifonic offers his insights on AI-powered solutions to increase CX performance and build engagement capabilities.
Regulated brands such as financial institutions are expected to deliver the same frictionless experience as retail, says Donata Peksa, Head of Brand Experience at HSBC. She speaks about how marketers need to change the way they think to deliver to the new customer expectations.
It’s the age of collaborative customer interactions. It begins with collecting and analysing insights from customer data to anticipate behaviour in real-time that will differentiate your brand from the competition. At the helm of this digital-first transformation is the CXO. The role of the chief customer experience officer has evolved over the last few years […]