customer success

As technology budgets tighten and ROI expectations grow, the real question isn’t whether SaaS and AI platforms are being used—but whether they’re making a difference.

Support solves problems. Success prevents them. But the real customer-first strategy is integrating both. How can uniting these teams lead to better CX, stronger loyalty, and smarter growth?

From competitive intelligence to technology trends, Erin Pearson, VP of Marketing, Evalueserve, discusses several factors that contribute to marketing and business success “Determine the market traction and sentiment the competitors are developing. Use those learnings to jumpstart your strategy or inform it in a way to differentiate from the competition. You can also use it […]

CXera, a firm focused on creating microsites that enable customer success, has released a Slack integration. From a Slack channel, users can create experience microsites in minutes via purpose-built templates designed for customer onboarding and renewals, new product launch events, problem resolution, and other use cases. Users also receive detailed analytics to understand each customer’s […]

Involve.ai, a startup using AI to bolster customer success, recently announced it has raised $16 million in a series A round led by Sapphire Ventures and other investors. The company says the capital will be put toward product development and hiring on the engineering, data science, and go-to-market sides. Customer success emerged as a top priority for companies […]

Cloud customer experience provider recognised as a Leader in worldwide report  Genesys®, the global leader in cloud customer experience and contact center solutions, has been positioned by Gartner, Inc. as a Leader in the 2020 Magic Quadrant for Contact Center as a Service1. The company placed furthest overall for completeness of vision. “Today, organisations are accelerating their cloud strategies […]

Totango, the leader in customer success for the enterprise, released preliminary findings from the 2019 State of the Customer Success Industry and Salary Report. The report revealed that the customer success profession has grown exponentially year-over-year, expanding beyond traditional job titles and taking on a larger strategic and financial role in an enterprise’s business success. […]