customer journey

Latest Release from the CDP Propels Cross-Channel Customer Lifecycle Marketing to the Next Frontier BlueConic, the world’s leading pure-play customer data platform (CDP), today announced enhancements to its best-in-class lifecycle orchestration capabilities, which enable marketers to move beyond channel-specific campaign workflows and instead, orchestrate cross-channel lifecycle marketing programs that are responsive to each customer’s unique […]

Majd Alsibai, Marketing Director at JTCO MICHELIN,is an experienced Manager of Sales and Marketing with a demonstrated history of working in the automotive industry. Skilled in Marketing Management, Go-to-Market approach, Distribution Development, Negotiation, Strategic Planning, Analytical Skills, and Team Coaching. What is design thinking, and how can marketers use it in marketing? Today, the global […]

Over the past years, brands in the Middle East have invested heavily in advertisements, digitisation, performance media, and analytics – CRM and Marketing Automation Over the past years, brands in the Middle East have invested heavily in advertisements, digitisation, performance media, and analytics. This has led to a whole new ecosystem of (online) businesses, a […]

In today’s business world, the challenge posed by complex customer relationships has encouraged brands to look at Customer Data Platforms (CDP) to help unify customer data and provide thoughtful customer experience. CDP’s excel at collecting data about a customer journey, cleansing it and putting it together, offering marketers valuable customer insights to intelligently orchestrate experiences […]