customer journey mapping

The partnership streamlines remittance transactions through automatic retrieval of user details on the Careem app, recording a healthy user retention rate of 77%.

This partnership with HPE will enable du to modernise and scale its capabilities, further creating services to solve local market challenges and requirements, and support customers throughout their digital transformation journey.

The two parties agreed to jointly enhance the payment convenience in Cape Town for UnionPay cardholders.

The partnership empowers SMEs to streamline their online health insurance journey cost-effectively. 

Have you ever wondered why customer journey mapping became an integral element of business strategies?

Martechvibe spoke to two customer experience stalwarts, Nathalie Schooling, CEO of nlighten and Carsten Ley, Founder, Asia PMO to understand how modern marketer’s can crack the code to deliver great CX. Since the pandemic hit in 2020, the world has been a chaotic place. Marketers must learn how to adapt and find balance between an […]

Marketing funnels used to be pretty straightforward in the 60s through the 80s — the golden age of advertising. In the digital age, traditional marketing techniques just don’t cut it anymore. Aggressive but apathetic marketing approaches are more likely to put off potential customers instead of leading to conversions. The modern customer’s journey from awareness […]