customer interaction

Brands are moving from pureplay to phygital offerings to capture wider audiences and enhance their purchasing experience

There are two main types of identity data that marketers access. For some time, deterministic and probabilistic identity data have been popular in the digital advertisement circle.   In the cookieless era, identity data plays a significant role in building customer profiles for marketers. Do you use the right approach? Building customer profiles is not […]

InteractiveTel, a provider of communications services and customer interaction analytics, has acquired Marcom Technologies, a provider of automotive dealership telephone training and business processes. As part of the asset acquisition InteractiveTel acquired Marcom’s sales and service call monitoring, management training, phone training, service training and coaching, and marketing ROI. InteractiveTel will brand and sell Marcom’s […]

New integrations between Oracle Cloud CX and Sprinklr help marketing and customer service professionals make every customer interaction matter Sprinklr, the Customer Experience Management (CXM) platform for modern enterprises, today announced a new integration with Oracle Fusion Cloud Customer Experience (CX) that will help organisations deliver personalised and connected experiences for customers.  The new integrations help marketers […]