customer experience

Vibe Marketing Tech Fest brought together thought leaders across the Middle East to discuss future trends and technologies, and how they will impact the marketer’s role.

The underperforming sectors lag across key experience markers, signalling significant risk to reputation and brand presence.

As Southeast Asia’s digital economy surges, businesses across the APAC region need a unified platform for growth. But they face a critical challenge: fragmented data and disconnected systems are standing in the way of delivering the seamless customer experiences today’s buyers expect.

With Google Cloud as its new preferred cloud provider, CARSOME aims to deliver more dynamic and differentiated car transaction and ownership experiences to drive its next phase of growth.

Think like an internal entrepreneur—turning your work into a business within a business for greater impact and job satisfaction.

As AI becomes central to omnichannel engagement, businesses must navigate complex ethical issues to uphold trust and integrity.

Automation in paid media offers efficiency and scalability, but over-reliance on AI-driven ad platforms can lead to hidden costs, lack of transparency, and reduced strategic control. Are marketers sacrificing long-term strategy for short-term convenience?

Explore five overlooked myths, from data biases to brand identity risks, and discover how businesses can strike the right balance.

AI-driven voice modification and accent neutralisation offer clarity but raise concerns about bias and transparency. Should brands disclose AI-modified voice, and what are the long-term effects on trust and diversity?

Julie Selman, SVP, Head of EMEA at Magnite discusses how retail media and programmatic advertising are merging and why AI-driven automation will define the next decade of adtech.