IgniteTech Acquires Khoros
The acquisition will enhance the Khoros product suite with advanced AI capabilities, delivering smarter, more engaging customer experiences across every digital touchpoint.
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IgniteTech has announced the acquisition of Khoros, a platform focused on digital-first customer engagement. The company plans to apply its existing AI technologies across the Khoros suite. The move comes at a time when brands lacking AI tools are seeing declines of up to 40% in visibility and interaction.
“Khoros has found its ideal home at IgniteTech. As an AI-first innovation company, we recognise the fundamental shift in how customers interact with brands. AI answer engines are rapidly widening the gap between market leaders and those failing to understand the changes required to keep up,” said Eric Vaughan, CEO of IgniteTech.
“We’ll deliver an AI Community Orchestrator and Brand Defender, plus a complete AI-driven Brand Intelligence Suite, all multilingual and sensitive to global cultural nuances—transforming the Khoros Communities and Khoros Service (previously Khoros Care) product lines, helping brands maintain control over their narrative.”
Chris Tranquill, CEO of Khoros, said, “This acquisition marks an exciting new chapter for Khoros and its customers. Our customers have built valuable communities and brand care programs, now challenged by AI answer engines.”
“By joining the IgniteTech family, they’ll gain critical competitive advantages as slower-adoptive competitors see their digital investments lose relevance and value in the AI-first world.”
This acquisition follows IgniteTech’s complete shift into an AI-first organisation, pioneering AI technologies from the ground up in less than 10 months. These innovations will enhance the entire Khoros product suite, creating smarter, more interactive experiences across all digital touchpoints.
IgniteTech’s AI integration improves both Khoros Communities and Khoros Service by focusing on a human-centred model. Instead of replacing people or leaving them unsupported, the system enables collaboration, combining AI efficiency with human insight. Therefore, community managers and service agents stay in control while AI takes on routine tasks, offers real-time support, and extends their capabilities.
The approach ensures AI supports human decisions without trying to replace human creativity or judgment.
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