customer behaviours

With the decentralisation of data and content, users no longer rely on traditional channels to govern their virtual existence — they can create, share, and consume in micro-worlds that reflect their personal values and tastes, says Haitham Elkhatib, Vice President of MEA at Sprinklr. Haitham Elkhatib is Vice President of MEA at Sprinklr. Elkhatib is […]

People keep saying it: everything has changed. As the days spent in our homes blur together, outside in the world of marketing, huge shifts in consciousness are happening. The pandemic is teaching marketers not just to be digital, but to use it to bring new experiences that are more intuitive, productive, efficient and exciting for […]