CRMs

According to an Optimizely report, Reimagining Commerce Report 2020, most consumers use six or more channels and two devices before making a purchase.

Our smartphones, tablets and social media accounts are beaming out information about us: where we’ve been, what we’ve been doing, our likes, preferences. Right now, data is seemingly everywhere. So, what does this mean for marketing professionals? Everything. Data can transform marketing initiatives from guesses to strategically focused campaigns. But that transformation can happen if […]