CRM

Online sales within the UAE’s food and beverage market surged 255 per cent year-over-year in 2020 to reach $412 million, according to a recent analysis by the Dubai Chamber of Commerce and Industry. The report also forecasted the value of online food and beverage sales in the country to reach $619 million by 2025 and […]

One of the highlights of Vibe Martech Fest was an insightful panel discussion on B2B marketing. The panellists were Firdaus Shariff, VP, Marketing, Communications & Digital CX- MEA, Schneider Electric. Joining her was Nada Khan, Regional Marketing Director – METI, Nutanix. Moderating the panel was Ravi Raman, Publisher, Martechvibe. Excerpt from the panel discussion.  The […]

Surviving the new age digital battlefield is nearly impossible without a powerful hold on CRM. Elaborating on CRM and the new age retention was Devam Saxena, Group CRM Lead, M.H. Alshaya Co. Being a seasoned retention professional with over seven years of experience in Digital Marketing, Customer Relationship & Experience Management, Saxena discusses the fast […]

With the same energy and enthusiasm as before, the second day at VMF 2021 powered through with motivating and inspiring sessions by world class leaders. Discussing the need for brands to focus on purpose was Roy Hutchinson, CMO, Deem Finance LLC.  According to Hutchinson, ‘Brands as we knew do not exist anymore. Today we are […]

In a world where consumers expect privacy and personalisation, marketers are tasked with earning customer trust to collect the correct data. Elaborating on earning customer trust was Claire Feeney, Product Marketing Manager, One Trust PreferenceChoice, on the second day of VMF 2021.  Working with markets to centralise their user consent and comply with hundreds of […]

Vibe Martech Fest is renowned for having world-class speakers and thought leaders who use technology to power marketing. Here’s a look at some eminent personalities who are sharing their insights and knowledge on the market’s current state.  Alastair Sherriffs Alastair Sherriffs started working in 2007 as an account manager and has worked with various organisations […]

The third edition of the region’s biggest marketing technology event has begun. A whirlpool of marketing minds and conversations are set to inspire the industry, especially during the trying times of the COVID-19.  With the drastic change in consumer behaviour, digitisation was an expected uphill battle for businesses. However, let’s not call changing consumer demands […]

Joyalukkas, India’s leading jewellery retailer, is collaborating with IBM Global Business Services (GBS) to design, develop and deploy a new cloud-native e-commerce platform across 11 countries including India, UAE, USA, UK, Singapore, Malaysia, Bahrain, Qatar, Saudi Arabia, Kuwait and Oman. Joyalukkas Jewellery, part of the Joyalukkas Group – a multi-billion-dollar global conglomerate – is one […]

CRM has transformed how businesses communicate and build relationships with their customers, leading to customer loyalty and customer retention. However, there are numerous solutions in the market.  Keep reading to know which CRM software can work well for you.  Strategies for marketing and selling have changed, so have the implementation of new technologies in marketing. […]

Sales and customer service workers will be able to access Teams’ chat function without switching screens, one of several Dynamics 365 platform integrations highlighted by Microsoft at Ignite this week.   Microsoft recently unveiled deeper integrations between Teams and Dynamics 365 as the company moves to make it easier for sales and customer service staffers to […]