CRM Systems

LivePerson’s CRM Connector helps companies modernise contact centres and communications by connecting Webex Calling with CRM systems such as Salesforce, Microsoft Dynamics, and ServiceNow LivePerson, a provider of customer engagement solutions, has launched CRM Connector, a tool that extends its CRM integration capabilities into Webex Calling. LivePerson’s CRM Connector helps companies modernise contact centres and […]

We have seen zero, first, second and third-party data and are aware of their differences. Traditionally, marketers have used third-party data to gather customer insights, understand their needs and create personalised solutions. However, with the curtains coming down on third-party data aggregation and utilisation, marketers are forced to re-think their data collection and utilisation strategies. […]