Cookieless Future

ViralGains, the zero-party data gathering and advertising platform for finding, understanding, and nurturing new and returning customers, and LiveRamp, the industry’s data enablement platform, announced a partnership that will enable marketers and advertisers to extend ViralGains’ Zero-Party & VoiceAlike Audiences across more than 400 partners in LiveRamp’s digital portfolio. With a clear shift in the […]

At the The Cookie Conundrum: A Recipe for Success,  hosted by theCUBE and sponsored by Quantcast, Xaxis managing director Xiao Lin said, “If the cookieless future was a TikTok dance, we’d be dancing right now.” Lin was discussing his agency’s approach to supporting clients as they experience a learning curve in anticipation of third-party cookies […]