Contextual Advertising

With DeepContext, Eskimi is setting a new standard for AI-powered contextual advertising, giving advertisers the tools to deliver more authentic, effective, and globally adaptable campaigns.

With these AI agents working in unison, Pantheon ensures that advertisers achieve higher engagement, reduced CPM volatility, and measurable business outcomes across every screen.

By leveraging the new programmatic capabilities of VOS360 Ad, broadcasters can unlock new demand, boost ad revenues and improve yield through automated data-driven transactions and measurements.

With this raise, ArcSpan plans to expand its product, data science, and publisher success teams while deepening integrations across the advertising ecosystem.

The joint venture between Rembrand and Mirriad represents a step forward in contextual advertising, giving marketers a dynamic and scalable way to integrate brand messaging directly into the content their audiences love.

PubMatic integrates Classify’s ContentGraph to deliver advanced, privacy-compliant contextual targeting, enabling precise audience reach and accelerating a more addressable, transparent, and effective open internet.

Building upon OpenAI’s models, Cognitiv is delivering privacy-safe advanced contextual advertising capabilities to brands and agencies through Cognitiv’sproduct ContextGPT.

Advertisers need to meet consumers where they are, using advanced contextual advertising that aligns with the content people are viewing.

The acquisition is a strategic move to support business growth across the APAC region by introducing Seedtag's proprietary contextual AI technology, Liz, to the Australian market.

Contextual targeting has helped brands meet their ideal customer across the world Google announced phasing out of third-party cookies in 2020 over mounting piracy concerns. However, it has been delayed, still awaiting implementation as of September 2022. Marketers have loved every bit of this cookie as it helped them track users and customise their browsing […]