content owners

Yes, the cloud wars are raging, and here’s how content owners benefit, no matter who wins. When you find yourself in a battle zone, it’s time to worry. OTT platforms, however, have a war in their neighbourhood that benefits them immensely because the sparring parties are fighting not for land or resources but for their […]

In an interview with Rick Allen, CEO of ViewLift, Martechvibe spoke about the industry's areas of disruption and growth, including the broadcasting and cable influence, private-equity deals, new revenue streams for content owners, and the impact on the fan experience.