The CoMP framework is intended to provide a foundation for a global information market that enables new revenue opportunities tied to AI usage, while supporting fair compensation for quality, timely content.
While publishers are looking to keep consumers engaged with personalised content that offers added value, advertisers seekmore contextual opportunities to engage consumers without disrupting their experience. Through progressive profiling, data analytics tools and diversified revenue streams, both parties stand to gain by giving consumers what they want — more relevance without compromising on quality. These […]
