content

Content+ uses artificial intelligence to enable program administrators and marketers to tailor content to their organisations, representatives, and audiences’ unique needs. Hearsay Systems, a provider of digital client engagement solutions for the financial services industry, has launched Content+. With Hearsay Content+, digital content administrators can design, manage and curate exclusive, compliant, third-party content collections within […]

Optimising martech –  managing and coordinating disparate platforms and interfaces – has become more vital than ever. Industry experts share their views on why it is vital to optimise the martech stack. In breadth and complexity, marketing technology is evolving exponentially. Thousands of platforms offer solutions for email, CRM, mobile, social, content, web analytics, and […]

Brands need to genuinely show interest in helping a prospect solve their problem without expecting anything in return. In a conversation with Elena Melnikova, Chief Marketing Officer at Talkwalker, Martechvibe explores how brands can build an empathetic connection with consumers. “By making the shift from ‘pushing an agenda’ towards value creation, marketers become the human […]

Nielsen announced that it is bringing its streaming solutions together in a single measurement suite encompassing ad-supported and subscription-based service models across content, ads and platforms.  “By combining our streaming solutions under one banner, Nielsen is providing the industry with a single destination to understand streaming audiences and how they are engaging with content, allowing […]

Since the pandemic, 89 per cent of customers in the UAE and 91 per cent of customers in the Middle East and North Africa have become digital converts and intend to continue buying everything online. The data was part of a study that digital experience platform Sitecore recently commissioned with YouGov MENA more than 650 […]

Content-marketing agency Immedia has launched the martech platform Contrend. The artificial intelligence and machine learning (AI and ML) powered platform gives users insights on how content-marketing campaigns are landing with audiences. Contrend—the name combines the words ‘content’ and ‘trend’—was originally developed by Immedia as Immediate. Contrend was developed as a new iteration after the R&D […]

At the end of the workday, you jump in your car and get hit with a notification from Apple Maps: “15 minutes to Home. Traffic is normal right now.” This is personalisation in a nutshell. Your phone knows your daily routine and gives you a heads up before you even have a chance to buckle […]

The third season of Stranger Things has proven to be the most-watched Netflix show, claims the video streaming giant. .@Stranger_Things 3 is breaking Netflix records! 40.7 million household accounts have been watching the show since its July 4 global launch — more than any other film or series in its first four days. And 18.2 […]

Study finds radio continues to reach more people on a daily and weekly basis than any other media and dominates consumer listening across all dayparts.  Podcast listening experiences fast growth, especially among Gen Z and younger Millennials, as more people use podcasts as a daily escape.  Rise of smart speakers adds to radio listening in […]