Consumer Loyalty

Consumers are changing the way they make decisions and where they make purchases. Brand leaders are tracking these shifts to align retail strategies to evolve in tandem.

“Loyalty programmes are becoming value-led rather than just transaction-based. That’s the main differentiator between traditional and modern-day loyalty programmes that drive engagement through personalisation,” says Paul Wallis, Director of Growth at Epsilon in MENA. When Paul Wallis entered the loyalty marketing space, it was still revolving around reward programmes. Utilising his 12 years of experience […]