Consumer Insights

Socialtrait’s new self-serve platform allows marketing teams to test ideas and concepts, refine messaging and model crisis communications instantly

The partnership integrates Affinity Solutions’ real-time transaction data with Cint’s global audience network, allowing brands and agencies to go beyond consumer intent and measure true business outcomes across sectors.

The new Marketing Foresight solution provides clients with always-on access to unify long-term strategies with short-term tactical planning in a single, cohesive environment.

With its existing base of 25,000 advertisers and reach to 500 million enrolled consumers, Mastercard Commerce Media operates both in owned channels as well as bank and other publishing outlets around the world.

By connecting to each brand's proprietary knowledge, Stravito AI Personas contextualises research to extract insights and deliver traceable answers from trusted sources.

Through the relationship, NIQ’s consumer insights, including digital purchase data, will be available in Decentriq’s privacy-preserving clean rooms, enabling advertisers to utilise the data for audience profiling and closed-loop measurement.

The new release in MarketSignals brings brand- and category-level insights to marketers seeking to optimise their strategies, conquer competitive challenges, and unlock growth across verticals such as retail, travel, insurance, and more.

The new MCP connectors act as real-time bridges between all Audiense consumer intelligence products (including Insights, SOPRISM, Demand, and Tweet Binder) and other generative AI platforms.

AI-augmented open-ends are revolutionising market research by combining the scale of quantitative surveys with the depth of qualitative insights — enabling faster analysis, richer feedback, and more strategic decision-making.

Strategic Analytics & Insights will develop powerful and actionable growth roadmaps around four key practice areas.