Cint, Affinity Solutions Partner to Enhance Measurement Insights
The partnership integrates Affinity Solutions’ real-time transaction data with Cint’s global audience network, allowing brands and agencies to go beyond consumer intent and measure true business outcomes across sectors.
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Cint, a research and measurement technology provider, and Affinity Solutions, a consumer purchase insights company, have announced a strategic partnership that changes outcomes-based measurement by connecting survey data to actual consumer purchase behaviour.
The partnership combines Cint’s global audience network with Affinity Solutions’ real-time transaction data from over 150 million credit and debit cards, representing nearly 100 million consumers, to deliver enhanced value to clients across key verticals, including Retail, Travel, and QSR.
Affinity’s proprietary, flexible technology seamlessly integrates these insights into Cint’s platform, enabling brands, agencies, and researchers to go beyond attitudes and intent to measure real business outcomes.
“We are excited to partner with Affinity Solutions to explore the vast potential of our combined capabilities,” said Kevin Evers, Managing Director, Data Solutions and Measurement at Cint.
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“This partnership represents a significant step in our commitment to measure real business outcomes for our clients. Affinity’s deterministic, granular purchase data, combined with Cint’s global reach, opens up exciting possibilities for the future of measurement insights.”
Henry Tam, SVP, Sales, Affinity Solutions, said, “At Affinity Solutions, we’re redefining what’s possible in outcomes-based measurement by grounding insights in actual consumer purchase behaviour.
“Together with Cint, we’re enabling advertisers to move beyond intent to understand the true impact of their campaigns, pioneering a new era where marketing and business decisions are driven by real-world outcomes.”
This partnership is designed to foster innovation and explore synergistic opportunities between the two companies’ offerings.
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