consumer brands

New research reveals that culturally relevant brands are valued nearly 3x higher, giving CMOs new evidence that investing in culture directly drives long-term business value.

Personalisation and digitisation will become key to engage with the rising wave of tech-savvy customers in the Middle East. Here is what consumer brands can learn A study revealed that 67 per cent of Middle East consumers are shifting to digital channels to engage with brands. These statistics indicate that consumer brands in the Middle […]

The joint solution creates a virtuous cycle of enhanced customer profiles and multi-channel customer journeys for 1:1 personalised experiences. Amperity, the customer data platform for consumer brands, announced a partnership with Braze, a comprehensive customer engagement platform, to create a bi-directional integration uniting the companies’ industry-leading solutions for customer identity management and multi-channel customer engagement. […]

AI-Powered CDP unifies CX data to deliver intelligent omnichannel experiences for consumer brands Blueshift, the leading AI-Powered Customer Data Platform, today announced a $30 million Series C financing round, bringing the total amount raised to $65 million.  This latest funding round was led by Fort Ross Ventures and Avatar Growth Capital. Existing investors including Softbank […]

GRIN, the leading influencer marketing software solution for direct-to-consumer (DTC) brands, announces its newest eCommerce integration with industry giant, Salesforce Commerce Cloud The new integration dramatically improves workflow and removes the need for marketers to rely on their eCommerce teams to get products to influencers, create coupon codes or affiliate links, and track revenue. This integration […]