Swiftly, a retail technology platform company delivering omnichannel tools for retailers, unveiled their True Cost of a Grocery Shop survey, gauging how consumer food shopping habits and behaviours are evolving in the face of rising inflation and costs. The survey found that current economic conditions are significantly impacting nearly all consumers’ shopping habits, with more […]
Consumers in the US and UK will be trimming non-essential purchases and scaling back on discretionary spending — behaviour already taking place this holiday season. Those are prime findings from an SMG study that polled more than 15,000 consumers across the two countries regarding spending habits in the next 12 months. In the UK, 63 […]
Chat apps are fast becoming crucial communication channels for consumers, given an 80 per cent spike in WhatsApp usage and a 62 per cent increase in rich communication services interactions (RCS) the first half of this year compared to a year ago. The data, from cloud communications platform Infobip, reveals consumers want conversational experiences. Infobip […]
Vibe MarTech Fest – Middle East’s biggest CX, Marketing and Advertising technology summit is back. It is taking place on March 23 and March 24, with some critical topics like Consumer Behavior, Omni-channel Transformation, CDP, and other latest trends to help maximise your marketing activity’s effectiveness. Omni-channel Transformation: The Winning Formula For Retailers Omni-channel model […]
With human-centric approaches and genuine communication, businesses can come out successful from this phase With the increasing market uncertainty, brands are forced to rethink their business plans and market strategies. During a sensitive period, people positively look for content that provides them with a sense of trust and confidence – which can distract them from […]
