connected TV

Programmatic pause ads on CTV provide advertisers with greater flexibility, precise targeting, and enhanced viewer engagement through interactive ad formats on premium streaming content.

The study also confirms that CTV performance scales with investment. Advertisers that committed larger budgets to CTV saw disproportionately higher returns, while those underinvesting may be missing out.

The CPM decline reflects growing uncertainty about the platform's future in the United States, leading advertisers to pull back their investments.

Basis’ interoperable approach with third-party technology ensures that customers have the most comprehensive toolset in programmatic advertising.

This release enables advertisers to address growing challenges and offers insight into whether ads had the opportunity to make an impact across digital environments in a consistent manner DoubleVerify, a platform provider for digital media measurement, data, and analytics, has launched a solution to verify viewability on connected TV (CTV). This expansion of viewability enables […]

Smartly.io, providers of a cloud-based social advertising platform, has acquired Ad-Lib.io, a creative optimisation platform provider, extending its cross-channel reach from social to now include dynamic creative optimisation across programmatic, connected TV, and the entire Google ecosystem. Financial terms of the deal were not disclosed. With the acquisition, Smartly.io’s solution for social advertising will be […]

34 per cent of YouTube views occur on connected TVs, brands and programmatic buyers now can curate custom TV genres that mimic traditional programming VuePlanner, a contextual, data-driven YouTube campaign performance solution, announced the extension of its capabilities to connected TV (CTV) on the entertainment platform. “As we launch for CTV, there are nearly 5 […]

Comscore announced an agreement with podcast platform Acast to provide brand safety targeting solutions for podcast and audio content as Acast’s brand safety provider. As podcast and streaming audio consumption continues to increase, advertisers need to ensure that their brand’s messaging is conveyed in relevant and brand-safe environments. Under the agreement, Acast will leverage Comscore’s […]

Magnite announced the acquisition of SpringServe, a leading ad serving platform for connected TV (CTV). SpringServe’s technology manages multiple aspects of video advertising for CTV publishers such as inventory routing, customised ad experiences, and advanced podding logic. A tight technical integration between ad serving and programmatic capabilities reduces complexity, improves inventory management between multiple parties, […]

Lotame continues its unstacked push, launching TV + digital product suite designed to help marketers connect TV viewership audiences for cross-screen digital campaigns. Lotame, the unstacked data solutions company that helps publishers, marketers, and agencies find new customers, increase engagement, and grow revenue through audience data, announced the launch of connected TV product suite: Lotame […]