Composability

Composability and AI are ushering in a new era of Martech flexibility, giving organisations greater control over their data, technology choices and ability to innovate.

In an industry obsessed with growth hacks and shiny stacks, marketers are now losing nearly a month each year just troubleshooting tools. Creativity is being sidelined. Morale is dropping. Strategy is on hold.

In 2025, the gravitational centre of the martech universe is undergoing a quiet but powerful realignment. While some platforms remain steadfast, others are receding—or even collapsing under their own weight…