CMP

Etihad Airways and Ad-Lib.io, the next-generation Creative Management Platform (CMP), have partnered to advance Etihad’s digital advertising capabilities. Etihad will leverage Ad-Lib.io’s platform for digital-savvy brand marketers. Following a rigorous RFP process, Ad-Lib.io’s platform was selected to deliver a user-friendly interface, simple scalability, and transparent workflow that would enable teams to collaborate on automated ad […]

Consent management platforms simplify data compliance for marketers across geographies, build brand trust and ensure consumer data is protected. When Uber suffered a data breach in October 2016, they hushed it by paying the hackers to delete the data. Eventually, news of the breach came to light in November 2017, resulting in financial penalties for […]