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Marketing Budgets Drop Down by Almost 50% in 2021: Gartner
Gartner recently published The State of Marketing Budgets 2021, which reveals that budgets were almost cut in half, falling from 11 per cent in 2020 to 6.4 per cent in 2021. More predictably, CMOs reported shifting offline spend to digital channels, pure-play digital accounting for over 72 per cent of the total budget. Twenty –nine per […]
