International customer experience keynote speaker Dan Gingiss has a bone to pick with anyone who refers to customer experience as a soft skill. It is no longer a nice-to-have – it’s a must-have. “It is as important as your finance team, legal team, or anything that is a hard skill. And the reason is that […]
The COVID-19 pandemic has galvanised companies to reorganise their business around delivering exceptional experiences, as many, even the ones known for delivering exceptional customer service, were caught off-guard. Even product fulfilment rose to crisis levels as manufacturing stalled and supplies dwindled. The crisis presented a choice for businesses to build a next-gen customer experience, to […]
Grad Conn, Chief Experience Officer at Sprinklr, in an interview with Martechvibe speaks about the psychology of persuasion, the changing role of the CMO and how to use modern communication tools.
