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T-Mobile, Octopus Interactive To Offer Video Marketing in Rideshare Network
T-Mobile announced the acquisition of Octopus Interactive, the network of interactive video screens inside Uber and Lyft vehicles. This move marks the next step for Marketing Solutions, T-Mobile’s fast-growing advertising technology business, in expanding its advertising offerings for marketers. Octopus Interactive helps brands reach audiences through video ads presented on screens inside rideshare vehicles, providing […]
