Marketing in the age of AI-powered search means brand content needs to be discoverable across formats and intuitive to intent. Brands that embrace context engineering have the opportunity to move from reactive campaigns to anticipatory experiences.
As AI tools like ChatGPT and Perplexity change how people search, traditional SEO is facing new challenges. Learn what Generative Engine Optimisation (GEO) means and how marketers can adapt to stay visible in AI-driven results.
First-generation bots are a thing of the past. It is time for the virtual agent to perform sophisticated actions — like checking on the status of an order, changing a delivery address, and more — to fully automate complex processes end-to-end.
It offers support for training and onboarding by providing content ideas and access to a knowledge library.
NetBase Quid’s ChatGPT-enabled search capabilities bring together NetBase Quid’s real-time data with ChatGPT’s generative AI capabilities.
Simplr can now fully automate level-two complex inquiries and those that provide upsell and cross-sell opportunities.
Users can find people and companies to contact based on company website visits, find companies that closely match their ideal customer profiles, prioritise outreach targets, and craft custom emails. Clearbtit has launched a ChatGPT Plugin for marketing, sales, and business operations professionals. With this plugin, users can find people and companies to contact based on […]
In business applications, it can answer customers’ questions more widely, naturally, and humanely. Infobird, a provider of AI-powered customer engagement solutions, announced that it has recently integrated ChatGPT to upgrade its artificial intelligence customer service system. During this ChatGPT integration, Infobird obtained industry-specific knowledge and common sense responses through fine-tuning the model training and asking […]
The Sensely natural language processing engine allows members to perform common tasks, such as adding dependents, initiating claims, and locating care. Sensely has integrated ChatGPT into its Front Door Navigator conversational application to help insurance policyholders get their most pressing questions answered intuitively. Featuring pre-built, targeted intents for consumer insurance applications, the Sensely natural language […]
Bloomreach Content can generate ideas, write articles, proofread content, and further personalisation efforts using data from the CMS to tailor content for individual users. Bloomreach has integrated OpenAI’s ChatGPT with Bloomreach Content, its headless content management solution (CMS). Through the Bloomreach Content marketplace, businesses can now install OpenAI’s ChatGPT Text Generator, an artificial intelligence-powered writing […]
