Adobe announced the next generation of its Real-time Customer Data Platform (CDP), the only enterprise application architected from the ground up for first-party data-driven customer acquisition and engagement. Adobe Real-time CDP helps brands activate known and unknown customer data to manage the entire customer profile and journey seamlessly in one system, without the need for […]
The next Martech Mandate in partnership with WebEngage titled Is CDP a buzzword or a strong foundation for your data-driven strategy? This complimentary event will take place virtually on the 28th of April at 14:30 GST and attract over 200 senior marketing professionals from across the Middle East. One of the top strategic goals of […]
Digital experience company Acquia announced that J Crew is using Acquia’s Customer Data Platform (CDP), a customer insights and machine learning platform, to drive measurable performance improvements with the brand’s marketing campaigns. “We’re thrilled that one of the most iconic global retail brands trusts Acquia CDP to engage with customers online and in stores,” Lynne […]
Kuwait: Kuwaiti mobile telecommunications provider, Zain Group which also provides services provider in seven markets across the Middle East and Africa, announced its inclusion in the global list of the Customer Data Platform (CDP) with an advanced rating in Management Scope ‘B’ for the Climate Change Index. This rating makes Zain the highest ranked and […]
Strap: North America is expected to hold the largest size in the global CDP Market, while Asia Pacific (APAC) is expected to grow at the highest CAGR during the forecast period. Market Digits MR recently added Global Customer Data Platform (CDP) Market Study that gives deep analysis of current scenario of the Market size, demand, […]
AI-Powered CDP unifies CX data to deliver intelligent omnichannel experiences for consumer brands Blueshift, the leading AI-Powered Customer Data Platform, today announced a $30 million Series C financing round, bringing the total amount raised to $65 million. This latest funding round was led by Fort Ross Ventures and Avatar Growth Capital. Existing investors including Softbank […]
Changes in privacy regulation, as well as updates from internet browsers, means that online marketing is facing one of the biggest shifts in digital marketing for over 20 years Third-party cookies, for 20+ years the fuel of online marketing campaigns, are gradually being phased out. A change with a lot of impact, but also one […]
Emirates NBD, a leading banking group in the MENAT (Middle East, North Africa, and Turkey) region, has elevated its customer-centric marketing strategy by delivering 1-to-1 personalised customer experiences via its website. The company achieved this using Lemnisk, a real-time personalisation solution built on an intelligent and secure Customer Data Platform (CDP). As customers make digital […]
Also announces Freshworks Neo, a reimagined digital-first platform, providing out-of-the-box customer 360 intelligence for AI-driven selling Freshworks Inc., the customer and employee engagement software company, today unveiled Freshworks CRM, uniting sales and marketing teams with out-of-the-box capabilities for an unsurpassed and unified 360-degree view of the customer to deliver better experiences and more profitable outcomes. […]
At CDP Week, Segment Announces Suite of New Platform Updates to Help Enterprises Drive Success in the New Digital-First Economy Updates enable brands to adapt to changing data regulations, reduce pressure on engineering resources, and build a customer data foundation for advanced machine learning Segment, the world’s leading customer data platform (CDP), today announced a […]
