Chuka Amadife, COO of Terragon Group, Africa’s leading data aggregation, enrichment and activation platform, talks about the company’s experience in data and MarTech, detailing the peculiarities about the African market, how its Customer Data Platform differs from others and why the real power and growth lies in making the solutions “African-first” to meet the unique […]
Keeping pace with the current performance marketing trends can help brands dramatically increase their marketing and business game As the marketing and advertising industry become more challenging, marketing technology vendors are looking to leverage the industry trends and create opportunities for themselves. Meanwhile, SEO is re-taking lead as a vital reason for brands to refocus […]
mParticle, the Customer Data Platform, announced an integration with Shopify, the leading omnichannel commerce platform, that further enables mParticle and Shopify customers alike to deliver relevant, timely and end-to-end customer experiences. Shopify is a new integration offered by the company, adding to more than 300 analytics, marketing, customer service, engineering and data warehouse tool integrations […]
The joint solution creates a virtuous cycle of enhanced customer profiles and multi-channel customer journeys for 1:1 personalised experiences. Amperity, the customer data platform for consumer brands, announced a partnership with Braze, a comprehensive customer engagement platform, to create a bi-directional integration uniting the companies’ industry-leading solutions for customer identity management and multi-channel customer engagement. […]
A lack of data maturity and actionability is hampering utilisation of customer data platforms (CDPs), a new joint study by Epsilon, Adobe and Publicis Groupe and conducted by Forrester Consulting has found. The Quest for Data-driven Engagement in APAC and the Middle East report examined marketers’ priorities and challenges in enabling CDPs and the broader […]
Investment to expand world-class team, technology and infrastructure RudderStack, the customer data platform (CDP) for developers, announced that it has raised $21 million in Series A funding led by Kleiner Perkins. RuderStack will use the funds to continue to build its technology platform and infrastructure to provide developers with the open, flexible tools they need […]
Twilio Segment announced the launch of Journeys, a new product built on the Segment CDP that allows marketers to easily build sophisticated customer journeys and orchestrate personalisation at scale, through every channel, and across their entire customer experience stack. A customer journey is the complete experience a customer has while interacting with a brand, over […]
Amperity, a Customer Data Platform (CDP) for consumer brands, announced its partnership with Throtle, a leader in identity resolution and data onboarding, to enable brands to target customers and prospects using emerging authenticated ID replacements such as Unified ID 2.0, ID5, and Britepool for the third-party cookie, and to also facilitate integration with over 20 […]
Smart marketers are switching their attention to Customer Data Platform for insights into the customer’s mind to create relevant targeting Nowadays, with comprehensive data, marketers can personalise customer communications, markets to them at the right times, form an enjoyable experience, and close more sales. Nevertheless, it’s a struggle to capture all data, organise and store […]
Salesforce rolled out a revamped version of its customer data on platform with additional bells and whistles in the form of smarter segmentation, deeper integrations with Tableau and Mulesoft and expanded partnerships for data activation. On top of its initial reticence to get into the category, Salesforce was also a little late out of the […]
