CDP Adoption

Dealer partners will gain access to advanced customer journey data to strengthen data mining automotiveMastermind (aM), part of S&P Global Mobility and the leading provider of predictive analytics and marketing automation solutions for dealerships, has announced a strategic partnership with Orbee, a leading provider of customer experience middleware for dealerships. Orbee’s Customer Data Platform will […]

A lack of data maturity and actionability is hampering utilisation of customer data platforms (CDPs), a new joint study by Epsilon, Adobe and Publicis Groupe and conducted by Forrester Consulting has found. The Quest for Data-driven Engagement in APAC and the Middle East report examined marketers’ priorities and challenges in enabling CDPs and the broader […]