campaign management

The launch by Innovid introduces enhanced automation for paid social campaigns, allowing brands and agencies to manage and optimise activity in real time across platforms.

To improve ad campaign processes, Nexxen launched an AI-powered adtech platform, ‘NexAI.’

Smartly.io, a social advertising automation platform provider, has joined the TikTok Marketing Partner program as an official Creative Partner and a Campaign Management Partner. Smartly.io provides an end-to-end solution across creative production, media buying, and insights. With beta testing set to begin in May, advertisers will be able to create authentic TikTok assets and launch, […]

The acquisition bolsters influencer capabilities within Impact’s Partnership Cloud, accelerating market leadership position in influencer industry Impact, the global leader in partnership automation, today announced the acquisition of ACTIVATE, a leading brand and SaaS platform in the influencer industry.  The acquisition, effective today, includes the industry-leading end to end platform for influencer discovery; reporting; and campaign […]

The One-Click API Integration Enables End-to-End Automation, Richer Data, and Faster Optimisation Capabilities  AppsFlyer, the global attribution leader, today announced the launch of its Campaign Management Integration with the industry’s leading platforms, including Bidalgo, Algolift, Bidshake, and Appsumer.  Utilising its robust API, AppsFlyer enables brands to automate the flow of their attribution data to the […]