News
Sabio, Gentoro Partner to Bring Agentic AI to DSP Workflows
The collaboration brings AI agents into internal workflows to increase operational efficiency and support Sabio's broader agentic AI strategy.
The collaboration brings AI agents into internal workflows to increase operational efficiency and support Sabio's broader agentic AI strategy.
Generative AI has made campaign planning dramatically faster, but advertising success is still determined by execution. The next competitive advantage will come from AI that can operate campaigns, not simply recommend them.
The partnership brings more advanced audience activation, campaign management and measurement capabilities to GIPHY's advertising platform.
XR ONE delivers marketers greater oversight into the ads they make, the money they spend, and how their creative investments are actually used across every media platform.
The integration connects AdBook to Vistar Media’s order management API, allowing orders, placements, and delivery status to flow automatically between the two platforms.
The connector enables marketers and business owners to connect ActiveCampaign data to Google Ads and launch Performance Max campaigns directly within ActiveCampaign.
Canva Grow transforms Canva into an end-to-end AI marketing engine that helps close the gap between creative and performance.
The format makes audiences active on Facebook, Instagram, X, and other social feeds available within the PropellerAds platform, with supply aggregated through its partners.
New capability lets marketers analyse performance, uncover revenue opportunities, and create campaigns directly through the Omnisend app in ChatGPT — without switching tabs or learning a new interface.
Marketers can seamlessly bring their Canva designs into Klaviyo to personalise, refine, and deliver customer experiences at scale.