businesses

Mobile advertising platform AdAdapted, recently launched Adapted Direct, an on-demand, self-managed advertising solution built to make consumer marketing easy and accessible to all businesses. Today’s marketers need control over their brand, audience and budget as they launch new products, enter new markets and drive for growth. While there are many tools available to increase awareness, […]

How many of us remember walking into a gift shop when younger (and before a global pandemic put a stop to it) and eagerly searching for a fridge magnet, mug or pencil inscribed with our initials?  Personalisation is a tactic brands and businesses have been using for years to hook us into their offerings. The […]