brand safety

The platform uses Assembly’s proprietary inventory categorisation, tailored inclusion lists, and suitability controls to give advertisers a safer, more accountable, and higher-performing programmatic environment.

The partnership will enable advertisers with managed accounts to run ads on Nextdoor’s Newsfeed, reaching one-third of US households in brand-safe, suitable environments.

TikTok’s Video Exclusion Lists and Profile Feed Exclusion Lists give advertisers more control over where their ads appear.

Global advertisers can now access expanded measurement capabilities across Reddit, including Viewability and Invalid Traffic Measurement.

Measurement data insights and content-level controls are available through DV Pinnacle, enabling advertisers to monitor and optimise their Meta ad campaigns.

IAS Brand Safety and Suitability Measurement for Kwai utilises responsible AI for frame-by-frame analysis, combining image, audio, and text signals to accurately classify content at scale.

IAS Curation empowers advertisers with actionable data to activate avoidance and contextual targeting strategies across media buys at scale for Google Ad Manager.

This new offering for brand safety provides advertisers with transparency and control over their campaigns by leveraging Zefr's patented AI and ML technology.

In January 2024, DV launched post-bid brand safety and suitability measurement on Meta’s Facebook & Instagram Feeds and Reels.

IAS’s misinformation measurement delivers independent verification, complementary to YouTube’s own policies and procedures.