Distorted content or unattended genuine customer feedback holds the potential to destroy a hard-earned reputation. The long journey to a better business starts with ORM. A whopping 89 per cent of consumers say they would be ‘fairly’ or ‘highly’ likely to use a business that responds to all reviews – be it positive or negative, […]
It impacts more than employee experience. Is workplace tech the new battlefront for brand reputation?
PublicRelay, a communications analytics provider, has launched a new approach to social media brand analysis. The new solution will be available in January, giving unprecedented insight into brand reputation. PublicRelay’s new program delivers the right solution by focusing on the unique needs of communicators and brand marketers. It uses the latest in human-augmented technology to […]
THE RISKS AND OPPORTUNITIES ARE EVOLVING AS QUICKLY AS THE RAPID POLITICAL AND POLICY CHANGES A new brand safety report released today by GroupM, WPP’s media investment group, offers new category-specific recommendations for marketers on the future of brand safety. As policy shifts, political winds, and the global pandemic impact advertising, brand safety opportunities and risks […]
