brand messaging

By deepening its partnership with Meta’s WhatsApp and SMS providers like Twilio, Zendesk empowers businesses to enhance their CX strategies significantly.

According to a recent report from Edelman, only 34 per cent of consumers say they trust the brands they buy. So it would seem that years of exposure to traditional advertising have made consumers wise and wary of brand messaging. While the pandemic changed customer behaviours and the long lockdowns helped many re-prioritise life, it […]