New research finds that only half of marketing and finance leaders measure how marketing is driving business outcomes, and 71% believe AI-powered marketing tools prioritise short-term performance over long-term brand growth.
Mindshare, the media services company that is part of WPP, launched Precisely Human Intelligence (PHI) – a new suite of machine learning products that help brands better understand the motivations, mindsets and emotions that drive consumer decision-making and then buy those audiences at scale. The PHI suite of products combines empathy and precision through a […]
