blockchain

Despite continued efforts by the advertising community, ad fraud continues to plague advertisers and technology platforms. A report released by cybersecurity company Cheq states that advertisers will lose more than $23 billion globally to ad fraud in 2019. There are very few steps like ads.txt taken to ensure ROI for marketers who are spending billions. […]

It takes a great deal for technology so nascent to become an indispensable tool for businesses. Within a decade, Blockchain has proven itself as a key player in the global economy that can achieve tangible business outcomes. Lately, Middle East too has risen to the challenge of adopting Blockchain in its mainstream marketing efforts. The […]