Black Friday

"The answer to the billion-message problem isn't another message. It's making every message relevant," says Jema Birkmeyer, VP, Strategic Accounts at Attentive.

O2 recently launched an “AR Store of the Future” on Snapchat as part of its Black Friday activations. Until 8 December, Snapchatters will be able to visit a virtual O2 store on Snapchat and shop three hero Samsung products by clicking on them to explore more detail and buy through a ‘Shop Now’ button present […]