Retail media is pushing marketers beyond attribution and platform metrics, as InMarket’s Michael Della Penna and Basis’ Amy Rumpler explain why incrementality and business outcomes are becoming the new standard for measuring advertising impact.
The InMarket-Basis partnership turns the existing integration into a full-funnel solution, linking ad exposure to real-world visits and sales across retailers and RMNs.
Basis’ Compass is the independent technology platform that can take advertisers from brief to activation faster, incorporating major ad channels throughout the open web and walled gardens.
