B2B

Its innovative business model and exceptional growth profile is enabled by a customer-centric culture that encourages teamwork and embraces community and collaboration Based on its recent analysis into global digital marketing communities, Frost & Sullivan recognises BrightTALK with the 2020 North American Customer Value Leadership Award.  BrightTALK is the largest global platform for online B2B talks and […]

Unified company will reshape the B2B martech industry Demandbase, the leader in Account-Based Marketing (ABM), announced the company had acquired Engagio, the leading B2B account-based engagement platform.  The acquisition reinforces Demandbase’s leadership in the ABM space and positions it to become the dominant B2B marketing platform company.  Furthermore, the acquisition will help accelerate Demandbase’s revenue growth from $100 […]

A global study released by Accenture Interactive at the annual B2B Online conference highlights the urgency for B2B leaders to combine a human-centred approach to sales with investments in digital tools to improve the service experience for customers and achieve lasting growth. The study titled Service is the New Sales, surveyed 748 B2B buyers and 1,499 B2B sellers […]

Marketing is reaching a tipping point. Over the last few decades, brands across industries have navigated from mass marketing to segmentation, towards one-to-one personalisation. Personalisation is now at the top of the list of marketing strategies and objectives. In a 2019 study from Researchcape, 98% of marketing leaders from B2B and B2C brands agree that […]