The biggest strategic differentiators for successful, high-growth organisations are data and analytics. Whether it’s SMBs or MNCs, data is fast becoming their most prized asset. Afterall, harnessing the power of data makes organisations unstoppable. Though the capacity to utilise new marketing technology successfully and effectively depends on the technology itself, it also depends on the […]
SkipCash, a mobile payment technology company, providing innovative and contactless mobile payment solutions to provide a safe payment service for individuals as well as merchants. SkipCash is the innovation of Qatari entrepreneur Mohamed Abdulaziz Al-Delaimi. He devised a product to meet the local fintech sector requirements and fill in digital payments gaps, decreasing the dependency […]
UAE’s publicly listed financial services firm Shuaa Capital is looking to boost its results following a merger deal and listing of Angham, a homegrown Arab music streaming platform, on Nasdaq. Abu Dhabi-based Anghami, which means ‘my tunes’ in Arabic, entered into a definitive merger agreement with Vistas Media Acquisition Company Inc, a publicly traded special […]
Facebook-owned WhatsApp is testing the ability to migrate chat history between an iPhone and an Android device. According to a 9To5Google report, this feature is part of a strategic change in the WhatsApp app. The company had been exploring the possibility of using WhatsApp on multiple devices at the same time and the ability to […]
Online sales within the UAE’s food and beverage market surged 255 per cent year-over-year in 2020 to reach $412 million, according to a recent analysis by the Dubai Chamber of Commerce and Industry. The report also forecasted the value of online food and beverage sales in the country to reach $619 million by 2025 and […]
Want to do your influencer marketing right? Here are some strategies to identify the best-fit influencer for your brand Influencer marketing is a good way to approach target demographics, increase audiences and strengthen loyalty among consumers. Businesses are adopting influencer marketing, with more substantial marketing budgets being allocated to strategies involving influencers. According to a […]
Global strategic branding and communications company, Christie & Co announced that it is continuing its work building brands in the green building industry by serving as the agency of record for STEP Warmfloor. Committed to changing the world by helping companies with solid ethics and values penetrate markets and grow, Christie & Co aims to change the world […]
Ahead of Women’s Day 2021, Martechvibe brings you a list of marketing leaders who have carved a niche and impacted enterprises in the Middle East and beyond. Hana Ibrahim Marketing head at Cisco Middle East and Africa Having completed her Bachelor at the University of California in 2005, Hana joined Cisco in 2007 as a […]
Telling a story visually is often far more effective than the written word. And there is no better platform for video marketing than YouTube. And with a smartphone, tripod, and editing software, video content doesn’t need to be an expensive proposition. The tourism industry was hit hardest hit last year, with holidays being the last […]
2020 will be remembered as the year when over half of the world’s population had to shift online. Intelligent shoppers and predictive analytics for consumer data point that 2021 will be all about hyper-personalisation. Consumers today expect businesses to foresee and fulfil their requirements in the shortest possible turnaround time. Hyper-personalisation has made this type […]
