B2B

The program equips teams with strategy, training, and tools to integrate AI into workflows, driving efficiency, alignment, and measurable marketing impact.

Crstl’s AI-powered platform will serve SMB, mid-market, and enterprise businesses alike, enabling brands, retailers, and warehouses to modernise B2B commerce.

The acquisition of Touch Associates enhances Impact XM’s ability to deliver comprehensive, high-impact brand experiences across a wide range of industries.

Agentbase weaves AI-powered automation and trusted data insights seamlessly into unified account-based GTM workflow.

The integration gives advertisers access to Bombora’s digital audience data, allowing them to reach B2B audiences at scale.

The combined company will accelerate their shared visions of modernising the B2B marketing playbook.

Combining 2X’s global managed services model with Copy.ai’s AI capabilities offers a subscription-based alternative to traditional in-house labor or high agency fees.

The new integration features are currently available to mutual Gong Engage and Demandbase customers.

PathFactory and Uberflip will use the combined entity to tackle the challenges of reaching today’s B2B buyers.

Using an account-based approach to business-to-business marketing can help companies build stronger relationships with their ideal clients. However, it is imperative you choose the right ABM strategy.