AWS

Marketers and data scientists will have access to new machine learning tools that can anticipate future customer actions and help inform product or marketing strategy.

Using AWS Entity Resolution, customers will also gain a deeper understanding of how data is linked.

Amazon also re-engineered the graphical configuration in the Amazon Chime SDK section of the console, allowing users to analyse real-time audio data from voice analytics, Amazon Transcribe, or Amazon Transcribe Call Analytics Amazon launched Amazon Chime SDK call analytics to record and generate insights on real-time audio calls, including transcription, voice tone analysis, and speaker […]

The partnership is designed to help businesses provide faster, tailored conversational experiences to customers across all channels.  Zendesk has signed a five-year partnership with Amazon Web Services (AWS) to help businesses deliver personalised customer experiences at scale. The partnership is designed to help businesses provide faster, tailored conversational experiences to customers across all channels while […]

Expansion of the SCA will help enterprises gain knowledge and insights about their customers through Treasure Data’s customer data cloud Treasure Data, an enterprise customer data platform (CDP) provider, announced a multi-year strategic collaboration agreement (SCA) with Amazon Web Services, Inc. (AWS) to help companies accelerate digital transformation journeys and deliver omnichannel connected customer experiences. […]

The big product news from 2022 is reflective of how the Martech landscape is changing. Martechvibe tracks the tech trends shaping the industry. The year 2022 is almost at an end. Looking back at how the solutions market has evolved gives us a clear understanding of where the demand lies and which technologies are gaining […]

Amazon Web Services (AWS) has introduced AWS for advertising and marketing, an initiative that features new and existing capabilities from AWS and AWS Partners. Several users are using these solutions globally to ease their advertising and marketing technology workloads. This solution brings together a comprehensive set of purpose-built services, solutions, and more than 150 AWS […]

Amazon Web Services at its AWS re: Invent conference, introduced artificial intelligence capabilities for Amazon Connect, its cloud contact centre suite, with features to improve the customer service agent experience and performance. The four core components being introduced are as follows: Forecasting, capacity planning, and scheduling to help teams determine staffing support level needs based […]

The second AWS Middle East (UAE) Region allows customers to run workloads and store data securely in the UAE while serving end users with even lower latency. Amazon Web Services announced the launch of its second region in the Middle East, the AWS Middle East (UAE) Region. Developers, start-ups, entrepreneurs, enterprises, government, education, and nonprofit […]

With only a few days left until the Middle East’s biggest marketing technology summit – Vibe Martech Fest. The fourth edition of VMF ME will take place on September 06 and 07, 2022. The summit will cover a wide range of topics such as building a Martech Stack, delivering stellar customer experiences, omnichannel transformation and […]