Corning Incorporated announced the launch of a new glass composition to advance the development of augmented and mixed reality (AR/MR) diffractive waveguides for wearable devices. Optical advancements inherent in the glass take the augmented reality experience to the next level through larger, clearer digital content that creates more engaging and immersive user experiences. Corning’s Advanced […]
The partnership connects 8th Wall’s technology and developer ecosystem with Emodo’s advertiser and publisher network to introduce embeddable AR ad units 8th Wall and Ericsson’s mobile advertising solution business Emodo announced an official partnership establishing an end-to-end web-based augmented reality (WebAR) advertising solution. The partnership aims to unlock the massive opportunity of AR advertising by […]
Global beauty companies L’Oreal, Sephora, and Estée Lauder are adopting artificial intelligence and augmented reality technologies to give consumers a more personalised and customised experience. In-store shopping was considered for up to 85 per cent of beauty-product purchases before the pandemic, resulting in an up to 30 per cent loss in revenue when lockdowns began, […]
For a solid digital marketing strategy, here is a list of the top social media trends you need to keep an eye on We’re heading towards an increasingly digital future: just a quick look back on 2021 is enough to convince us that this is the case. Over the past year, we’ve witnessed major digital […]
Nextech AR Solutions Corp. a Metaverse Company and provider of augmented reality (AR) experience technologies and services announced that it has integrated Stripe with its events platform Map Dynamics. This integration will provide an additional, no-touch projected $760,000 annual revenue stream for Nextech through a 2 per cent platform percentage fee when Stripe is used […]
The age of holograms in business events and customer interactions is only just beginning… Holographic displays are almost a thing of the past, at least in sci-fi movies. But haven’t you had the urge to be able to flick slides around, zoom into the tesseract and almost feel like an important scientist ready to save […]
An augmented reality concept that links an intelligent holographic assistant to products, will soon provide information and advice to shoppers, potentially turning every product into its own sales, marketing, and support centre. A second-stage prototype developed by tech startup, Immertia, creates the holographic person that can only be seen by viewing through a smartphone camera, […]
Top retail brands like Topshop, Ralph Lauren, H&M, Zara, Burberry are already on the AR bandwagon. The brands are leveraging the technology to improve customer engagement, deliver personalised shopping experiences, and ultimately increase sales. Augmented Reality (AR) in fashion covers a broad spectrum of software applications and hardware devices that, when combined by retailers and […]
The metaverse means many things to many companies. The future as we know is about to change completely. There is no doubt that Meta (formerly Facebook) is hard at work. Earlier in October, CEO and chairman of Meta Mark Zuckerberg announced the company’s plans to hire 10,000 workers in the European Union over the next […]
Augmented reality (AR) experience technology and services company Nextech AR Solutions Corp. announced the launch of its ARitize 3D SaaS platform, extending 3D/AR model creation to an expanding list of customers and eCommerce businesses. The Software-as-a-Service alternative provides a self-service AR platform with scalability that’s meant to be affordable and easy to use, allowing users […]
