Augie Ray

Without focusing on customers, investing in skills, and consolidating inputs, organisations cannot grow and demonstrate CX success Organisations that demonstrate how customer satisfaction is associated with growth, margin and profitability are more likely to report customer experience (CX) success and are 29 per cent more likely to secure more CX budgets, according to a survey […]

New Research Reveals Misalignment of Consumer Expectations of Brands Versus the Actions Brands Have Taken According to Gartner’s survey, ninety-five per cent of chief marketing officers (CMOs) believe their companies should take the lead in finding solutions to critical societal and cultural issues. Gartner surveyed 381 CMOs and senior marketing executives during September and October […]