Audience Targeting

Latest

InMobi Advertising Unveils InMobi Buyer Hub

The InMobi Buyer Hub aims to make it easier to build and manage programmatic campaigns while reducing unnecessary steps with AI tools, a self-serve interface, and privacy safeguards.

Staff Writer

June 17, 2025

Built into Blis’ existing Audience Explorer platform, Blis AI uses the company’s location, lifestyle, purchase, and behavioural data to identify audience combinations that are often missed in typical planning processes.

Staff Writer

June 13, 2025

News

Quartile Unveils Quartile Pro Suite

Quartile Pro Suite enhances Amazon advertising with audience targeting, market intelligence, and AI-driven insights, helping brands improve performance and stay competitive in the retail media space.

Staff Writer

May 30, 2025

News

JamLoop Launches Attribution for CTV Buying

The introduction of Attribution from JamLoop gives advertisers and agencies actionable insights

Staff Writer

April 04, 2025

News

Intent IQ Partners with Snowflake for Cookieless Audience Targeting

Marketers can now access their audiences directly from within the Snowflake AI Data Cloud, providing a unified approach to audience targeting.

Staff Writer

March 17, 2025

News

Hightouch launches Hightouch for Offsite Media Networks

Hightouch is a Composable CDP that empowers companies to activate their data warehouse to power personalised marketing and business operations.

Staff Writer

January 14, 2025

News

Perion Partners with Experian

Experian’s wide range of privacy-friendly digital identifiers ensures that brands can connect with consumers.

Staff Writer

December 20, 2024

Showing 2-2 of 2 Previous

Advanced Search

Latest Stories

The Marketing Cloud Launches Agent Cloud

less than a minute ago Agent Cloud empowers marketers to safely and efficiently build, deploy, and manage AI-powered workflows across creative, media, comms, and market research teams.

Talkdesk, Databricks Partner to Power AI-Driven CX Automation

less than a minute ago The Built on Databricks solution brings together Talkdesk’s Customer Experience Automation platform and the Databricks Data Intelligence Platform, creating a unified experience that empowers Talkdesk’s AI solutions.

Partnerize Unveils VantagePoint, GenAI Conversion Attribution Solution

less than a minute ago VantagePoint reveals how AI-surfaced content drives measurable outcomes and establishes a shared, verifiable measurement standard for the emerging machine-mediated market.

New Engen, DoDilly Partner to Elevate Creator Compliance and Brand Safety

less than a minute ago With compliance and brand safety challenges expected to grow as the creator economy expands, New Engen and DoDilly’s partnership equips brands, particularly in retail and CPG, with a scalable, tech-driven solution.

Samba TV, Aquila Partner to Advance Cross-Media Streaming Measurement

less than a minute ago Aquila will integrate Samba TV’s streaming viewership data with digital exposures from partners like Google, Meta, Amazon, and TikTok to provide true cross-platform measurement.

Axis Partners with HUMAN to Strengthen CTV and Video Fraud Protection

23 hours ago Through this integration, Axis now conducts real-time traffic scanning using HUMAN’s advanced fraud detection technology, identifying invalid traffic and sophisticated bot activity before impressions are served.

Adobe, LinkedIn Join Forces to Empower B2B Video Marketing

23 hours ago The collaboration between Adobe and LinkedIn helps businesses create, manage, and optimise B2B video campaigns, allowing them to produce high-quality content with minimal resources and without expert skills.

The Mobile Marketer's False Choice: Why Web2App Isn't Your Enemy

3 days ago As mobile marketing evolves, the debate between direct-to-app campaigns and web qualification flows continues to divide the industry. Igor Lyubimov, CEO of web2wave, shares why mobile marketers should see Web2App not as a rival but as an essential part of a diversified growth strategy.

Warmly Launches Marketing Ops Agent

3 days ago Warmly releases the new Marketing Ops AI Agent that automatically builds a list of the highest-value accounts and contacts for marketing teams.

Rokt mParticle Unveils Hybrid CDP on Snowflake AI Data Cloud

3 days ago By introducing composability to mParticle's holistic CDP offering, data and engineering teams can maintain full governance, while marketers gain a no-code interface to build and activate audiences in their Snowflake environment.